It’s not about creating long, complex plans – it’s about making powerful choices that position your organisation to win [taking part is not an option].
A well-designed strategy includes key elements: ambition [future vision and impact], context [change and rationale], choices [focus and differentiation], a capabilities [essential skills], and culture [values and behaviors]. It also considers resource allocation [finance, IP, assets] to fund the journey and drive progress.
A leading End of Life healthcare provider, the organisation aimed to generate credible future scenarios that would define what patient care could look like from 2025 onwards.
Tech Scale-Up X, an innovative company with a groundbreaking product, aspired to extend its influence across borders and sectors.